Designed for a dental brand with over a decade of industry expertise and found in 30+ countries worldwide, selling teeth whitening and oral care products. Each product is backed up by science and patent technology to deliver professional results.
Check out the live site at xwhitesmile.com
My main roles on the project were complete UX/Ul and interaction design, as well as prototyping in Figma, while coordinating with a team of web developers and the digital marketing department.
More than just an e-commerce website; an extensive brand refresh was carried out, from product descriptions and clinical studies to interactive quizes and a blog site (XSITE) dedicated to oral health and safe teeth whitening articles.
The international e-commerce platform works as a system with country-specific product availability and localized user experience.
